My personal recipe for creativity.
I was reading the blog of a PR student and was inspired to think about creativity in public relations.
Public relations is a field of creativity. Some people argue that the field of PR stifles creativity. In Public Relations you are at the mercy of the media to portray your company in whatever light they choose. They argue that this causes a PR professional to merely play the game of the media rather than use creativity. I could not disagree more.
It is a field in which you have to know your audience. Depending on who you are representing your audience might be the media, but it could also be the public. In order to create any kind of publicity you have to have something unique to draw them in. A new twist on an old company, a innovative event, a unique selling point on a story. To get the media to pay attention you might have to play by the rules: writing a press release, inviting media, preparing information for them, but in order to get the media to pay attention creativity had to take place beforehand.
Creativity can be an exhausting process. It is a personal experience, but not always a personal expression. In public relations I have learned it's really important to realize that it's not about you. You can come up with 100 different creative ideas, you've got passion them and they feel like they are a piece of you and each one can be turned down by the client or by the media. So it's back to the same process. The same exhausting, passion filled, slightly crazy, but really fun process.
Dream. Research. Brainstorm. Create. Hate. Trash. Revise. Recreate. For best results...Repeat.
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