Saturday, December 5, 2009

PR in Action


Last night, December 5th, I participated in a Holiday Acoustics Concert held at Blackbird. It was planned by Tyler Pearson. He put together a group of musicians to play to help raise money to buy Christmas Gifts for some of the kids that attend Kid's Ministry. The band consisted of Mike Palombo, Jami Smith, Tyler Pearson, Jonathan Chancey, and myself. We played some original pieces, some covers and Christmas songs as well.

This was PR in action because of our use of social media. This event was proof to me that the best way to reach College age people is through facebook. A Facebook event and word of mouth got enough publicity for us to have a sold out show. 115 people crammed into the basement of Blackbird. We also raised enough money to buy atleast 8 kids the presents that they asked for.

It was a really fun night! And definitely a lesson in how powerful social media is.